As the Baby Boomer generation ages, their care needs are on the rise. According to Deloitte, around 26 million Baby Boomers will age into Medicare by the end of 2023. As a Senior Helpers home care franchise owner, you can help meet many of these individuals’ needs and support them living at home as they continue to grow older.
Understanding How Medicare Advantage Fits Into the Bigger Picture
Instead of opting for traditional Medicare, many seniors are choosing Medicare Advantage (MA) plans, an option offered by private companies that contract with Medicare to keep costs down while covering a wider range of services than traditional Medicare plans. The supplemental benefits included in these plans include anything from fitness programs and dental cleanings to home support services and caregiver support services.
The number of plans that offer such non-medical services for seniors is growing rapidly. In fact, this number has tripled in only three years, rising from 626 to 1,851. This increase may reflect both a higher demand for in-home care services by seniors, as well as a strategy to retain “trailing edge” Baby Boomers who have different expectations than their predecessors from the same generation, the “leading edge” Baby Boomers.
How Our Home Care Franchise Take Cares of Medicare Advantage Members
At Senior Helpers, we are focused on extending the care that seniors have access to, and we are proud that more and more elderly adults can look to our home care franchise as Medicare Advantage becomes a more widespread option.
We have seen firsthand how in-home support can reduce feelings of loneliness among the elderly population, improve their physical condition, help with medication management, and more. All in all, support from an in-home caregiver more often than not allows seniors to experience an enhanced well-being and a better quality of life while living in the environment of their choosing.
We understand how meaningful supplemental benefits can be to Medicare beneficiaries, filling in the gaps that are often so apparent within the traditional Medicare program. Our aim is to become part of the solution by offering the compassionate care and personalized in-home support our Medicare Advantage members are looking for.
Our Medicare Advantage Partnerships
We are proud to be in partnership with numerous Medicare Advantage plan providers. Below are some examples.
Humana
With over 5.1 million beneficiaries enrolled in Medicare Advantage, Humana is one of the main providers of these plans. We have a trusted partnership with Humana that covers personal home care services and post-discharge home personal home care services.
healthAlign
healthAlign is a well-known network of Medicare Advantage payers, offering the benefit of a single point for Medicare Advantage plans that ensures quality services at a great value down to the local level. Payers within this network include:
- Aetna, with 5 million beneficiaries
- United Healthcare, with 7.9 million beneficiaries
- WellCare, with 1.2 million beneficiaries
- Lincoln Financial Group (Long-Term Care policies)
What a Partnership with Medicare Advantage Means For Our Home Care Franchise Owners
As the owner of a Senior Helpers home care franchise, you can look forward to offering more seniors in your community the chance to enjoy in-home care thanks to our Medicare Advantage partnerships. This will not only drive business sales, but also give you the satisfaction of reaching those in need through the high-quality care you offer.
Of course, we view the partnerships listed above as just the beginning. We know that the popularity of Medicare Advantage plans is booming, and we want to ensure Senior Helpers continues to be a part of this change. As a result, our home care franchise is working to partner with more Medicare Advantage plan providers as this form of health care remains on the rise.
Are you eager to serve seniors in your neighborhood with the in-home care they need to stay safe and comfortable? Consider purchasing a home care franchise from Senior Helpers to enjoy full support with your business venture and gartner the trust of families in your community. Reach out to us today for details, or schedule a call with our team to learn more about our opportunities.