Investing in a business venture can be a rewarding and profitable experience, especially when you choose an industry that focuses on helping some of the most vulnerable members of your community, such as home care. To ensure you are not only able to succeed as a new business owner but are also able to provide top-notch services to the elderly adults in your care, it’s important to partner with the best home care franchise you can find.
As the demand for senior care services skyrockets alongside the aging of the Baby Boomer generation, there are also increasing numbers of franchise opportunities on the market. Each franchisor has its own approach to caregiving and its own business model, meaning you’ll want to take care to analyze these elements in order to make an informed decision.
In our previous blog, we covered how to kick off your research into the best home care franchises by asking general questions to narrow down a select list of potential franchise partners. Next, we’re going over some questions that hone in on industry specifics. As you ask franchisors these questions, you’ll gain a clearer picture of their values, how they operate, and what you can expect from your experience as a franchisee.
Finding the Best Home Care Franchise
Here’s a look at the key areas you’ll want to investigate once you’ve put together your shortlist of the best home care franchises on the market:
What specific home care services are offered by the franchise?
Not all senior care agencies offer the same level of care, and this can affect so much more than the ways you can support your clients. The types of care provided also influence hiring decisions, market demand, the cost of your services, and the regulations you must adhere to.
For example, some senior care agencies offer home healthcare services that include more advanced forms of assistance such as skilled nursing and medical care. While there is certainly a demand for these services, they can only be delivered by caregivers with specific qualifications, narrowing the already tight pool of candidates for recruitment. Furthermore, the salaries of these caregivers are higher, raising overhead costs, and strict regulations are in place in many states governing these types of services. Finally, because they are more expensive, they are often less accessible to families, which can lower overall market demand.
In contrast, home care agencies that offer non-medical services, such as companion care and personal care, do not face the many challenges listed above. With more flexibility when it comes to recruitment, fewer potential issues regarding compliance, and more affordable services, these types of franchises often experience smoother operations and are faster and easier to get up and running.
Do franchisees need any prior experience in order to succeed?
Whether you have a bit of experience yourself or not, you’ll also want to investigate the track record of franchisees who lack previous experience in the industry. For peace of mind, it’s best to partner with a franchisor who is not only an industry expert but will share this expertise with you and train you from the ground up in the areas of both senior care and operating a successful business. Keep in mind that this industry is constantly evolving, meaning working with a brand that is on the leading edge will give you a leg up in a way that prior experience may not.
What sets this franchise brand apart from the competition?
Finally, it’s always worth taking the time to inquire why the brand believes they’re the best home care franchise on the market. The response to this question can tell you a lot about how the franchisor manages relationships with franchisees and presents themselves to potential customers.
Because the industry of home care revolves around helping others, you’ll have the best experience when you choose a franchise partner whose values align with your own. In order to deliver high-quality care that makes a difference in the lives of others, a people-first approach is a must, both in terms of franchisor-franchisee relationships and when it comes to prioritizing the needs of care recipients and their families
What Makes Senior Helpers One of the Best Home Care Franchises
At Senior Helpers, we’re a non-medical home care franchise that is passionate about helping elderly adults live their best lives at home. By offering full training and ongoing support for our franchisees, we’re able to bring our client-centered approach to home care to more and more communities across the country! Whether you have experience in home care and business management or you are coming from a completely different field, you can count on us to help you thrive as a business owner in this dynamic industry.
For even more information about what you should look for in a home care franchise, stay tuned for the next segment of this series focusing on the specifics of training and support for new franchisees.
We encourage you to reach out to us today if you’d like to hear more about our answers to the above questions. Contact us online or schedule a call with a Senior Helpers representative for details about what makes us one of the best home care franchises on the market!