5 Things That Set Our In Home Care Franchise Opportunities Apart From the Competition

5 Things That Set Our In Home Care Franchise Opportunities Apart From the Competition

September 18, 2024 By Rob Cantrell
Categories: Franchise Investment

There are many in-home care franchise opportunities out there, and finding the right one for you is crucial if you want to have an inspiring, productive, and lucrative experience as a new business owner. At Senior Helpers®, we are proud to stand out from the crowd for all the right reasons, making us one of the leading choices in in home care franchising for entrepreneurs who have a heart for seniors and a head for business.  

Curious to discover the benefits we offer that you may not find with other franchisors in the industry? Read on to learn more about all the advantages of investing in our in home care franchise opportunities!

The Key Differentiators That Make Our In Home Care Franchise Stand Out

When you join our franchise family, you can enjoy our expert support both as you get your business up and running and well after you’ve gained hands-on experience as a business owner. Not only can you look forward to thriving in your new professional endeavor, but you can also take pride in doing work that makes a positive difference in the lives of families in your community.

Here’s why our in home care franchise opportunities are so highly sought after by smart and compassionate entrepreneurs:

  1. We create individualized marketing plans for each franchise location.

We have supported our franchisees in establishing hundreds of Senior Helpers locations across the country, and we understand just how different each community served by these local businesses can be. As a result, we don’t apply a generalized, copy-and-pasted marketing plan to our franchise packages. We go the extra mile to collaborate with each new franchise owner and help them get started on the right foot with an individualized plan for marketing and advertising their business.

Called our “Off to the Races” program, this process covers everything from branding to online and direct marketing. We also offer franchisees direct client leads to help boost enrollment through our referral program, whose strength can be contributed to our relationships with nationally recognized referral service providers. Additionally, each location receives, on average, 85 client leads per month, originating from our digital marketing efforts, owner’s websites, and phone calls.

Our marketing support also extends to email campaigns, blog and social media posts and the maintenance of each location’s Google Business Profile listing, helping franchisees keep their focus on what matters most rather than the minutiae of advertising.

  1. Innovative tools and diverse service offerings.

Another thing that sets our in home care franchise apart is the wide range of non-medical skilled home care services offered under our successful business model. Not only does this proven model avoid the overhead costs of home healthcare, which must be provided by licensed healthcare professionals, but it has been carefully designed to meet a wide range of needs to help seniors during every stage of aging in place.

For example, our spectrum of service offerings include basic companion care and respite care, as well as more specialized personal care and transitional care services. We offer 24/7 care and niche programs such as our Senior Gems® Alzheimer’s & Dementia Care program, Parkinson’s Care, and Chronic Disease Care. This variety, and the fact that our care is often more affordable than a nursing home, makes Senior Helpers the go-to source of care for families when their loved ones are in need of support.

In addition to helping franchisees provide the diverse services their clients need, we also enable them to further personalize care using our exclusive LIFE™ Profile Assessment System. Furthermore, our flexHome program ensures that clients on limited budgets can access the care that they require.

  1. In-depth assistance with the recruitment and retention of caregivers. 

Because recruiting and retaining caregivers is often one of the most challenging parts of owning a caregiving agency, we take extra efforts to prevent this from becoming a hindrance for our franchisees. With our streamlined approach, you can count on bringing the right caregivers onto your team and ensuring they stick around for the long run to become a part of your local caregiving family.

Our status as a Great Place to Work® is one of the many reasons caregivers are drawn to Senior Helpers, as well as one of the reasons why our in home care franchise is a great choice for entrepreneurs who are concerned about hiring becoming a problem. Additionally, we leverage the power of the Hireology applicant tracking system and conduct lead generation and job posting to help ensure new locations have the team they need to succeed. We also offer many different ideas for employee retention to help your employees stay involved and feel valued.

  1. Thorough training and continuous coaching. 

You don’t need to have experience in caregiving or healthcare in order to run a successful Senior Helpers in home care franchise. Many of our most successful franchisees were new to the industry when they started with us. Thanks to our in-depth training process and consistent coaching, they were able to become experts in running a top-notch senior care business in no time at all.

For new franchisees who take advantage of our in home care franchise opportunities, we offer more than 110 hours of training, which is conducted in both online and in-person classroom settings. Additionally, we provide continuous training for franchisees and their office staff with a monthly training calendar, in-person annual conferences, and monthly meetings with operations managers. 

  1. Recognition and accolades.

Because name recognition is so essential in the industry of senior care, the fact that we have received numerous awards and accolades shouldn’t go unmentioned. Entrepreneurs are often attracted to our in home care franchise thanks to our ranking on Entrepreneur Magazine’s Franchise 500®, as well as the recognition we have been granted by numerous other influential third parties, including: 

  • Fortune Magazine
  • The Alzheimer’s Association of America
  • The Parkinson’s Foundation
  • Great Place to Work Institute 
  • Age Friendly Institute

Are you on the lookout for a unique in home care franchise opportunity that can help you succeed in the industry of senior care? We encourage you to contact the team at Senior Helpers online or schedule a call with us today!