Our Leadership

The Senior Helpers executive team provides leadership and support to our franchise community while embracing our company core values and vision to be your community’s leading home care company, setting a new standard of care and customer service for our industry.

 

Peter Ross
CEO and Co-Founder

Peter co-founded SH Franchising with Tony Bonacuse in 2002 and is the current CEO for Senior Helpers. He has led the organization to become a national leader in non-medical in-home care for seniors. He also serves as the President of the Home Care Association of America’s board of directors. He has devoted his career to helping in-home care excel and to improve service at all levels.

 

Craig Leonard
President

Craig joined Senior Helpers in 2012, bringing more than 25 years of senior executive experience both at the franchisor and franchisee level. He provides overall strategic leadership for SH Franchising, while maintaining direct supervision of the Sales, Business Development, Marketing, Training and IT departments. Prior to Senior Helpers, Craig held COO positions both domestically and internationally with Century 21 and McDonalds.

 

Robert Sharkey
Chief Financial Officer

Robert Sharkey (“Sharkey” for short) has held many high level finance and operation roles in the past 15 years. Sharkey joined Senior Helpers in 2013. Prior to joining, he spent 10 years working in the healthcare arena across several business lines including Medicare, private duty nursing, and companion care. His expertise over the course of his career has been working individually with the field offices and giving them the tools as well as the financial insight on how to become a more profitable and efficient operation.

 

Amy Petersen-Smith
Vice President of International Development

Amy has a long and successful career in franchise sales, operations and consulting. Amy’s role as VP of International Development was preceded by her time as VP of Services and VP of Operations with SH Franchising. She is an active member of the International Franchise Association and a Certified Franchise Executive.

 

Rob Cantrell
Vice President of Franchise Development

Rob joined the Senior Helpers Franchise Development team in 2016. He works closely with franchise candidates to guide them through the Discovery and Orientation process and provide a thorough overview and guidance of how to become a Senior Helpers franchisee. Rob has over 20 years of sales/ sales management experience with an outstanding track record in the franchise sales space as well.

 

Chris Buitron
Chief Marketing Officer

Since 2012, Chris has led the company’s marketing efforts for senior home care services throughout the U.S. and Canada. He works with franchisees to market their services, using traditional, online and social media channels to increase brand awareness and drive leads. Chris brings over 25 years of marketing and communications experience, including more than 15 years in franchising. He excels at partnering with operations to increase the company’s foot print, grow market share, and generate sustainable revenue.

 

Christina Chartrand
Vice President of Training

Christina has been the VP of Training for SH Franchising for more than nine years. She has over 25 years of training and teaching experience, primarily with franchise organizations. Christina has created numerous training programs on a variety of topics for families, employees, managers, and business owners, including our award-winning Senior Gems® and Parkinson’s Care programs.

 

Mari Baxter
Vice President of Business Development

Mari moved into her position as VP of Business Development in January 2010 after working as the Senior Business Consultant and Director of Field Services for SH Franchising. Mari’s primary responsibility is to manage the Business Development team, resales and provide operations support to the field. She has more than 10 years of leadership, operational and management experience in the franchise space, in addition to more than 14 years as a successful business owner and entrepreneur.

 

Mike Chumley
Vice President of Information Technology

Mike brings over 20 years of experience in IT and business management to Senior Helpers. His focus has been driving business growth and process improvements by providing sound technology solutions. He is a specialist in the areas of business process re-engineering, capital project management, software-system design, multi-vendor system integration, and resource planning.

This information is not intended as an offer to sell a franchise. It is for informational purposes only. Currently, SH Franchising, LLC is not registered in the following states: RI and SD. We cannot offer a franchise in these states until we have complied with applicable pre-sale registration and disclosure requirements. SH Franchising, LLC is the franchisor and is currently headquartered at 1966 Greenspring Drive, Suite 507, Timonium, MD 21093.